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Porsche’s EV Gamble: The Taycan Depreciation Crisis - Explained

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What’s the Evidence​


  • Taycans are dropping a lot in resale value. Some high-end models (Turbo, Turbo S) have lost as much as US$90,000-US$100,000 in 3-4 years.
  • Even base or mid-range Taycans are now going for less than half of their new price in many markets.
  • UK: pre-2025 Taycans are losing nearly 50% of their value. There’s talk of paused sales of older Taycans.
  • Forums and users cite oversupply, steep discounts/incentives on new cars, and concerns about battery life / depreciation as big issues.

So it’s not just anecdotes; the market data shows it’s real and happening fast.

porsche taycan ev crisis.jpg

Why Is It Happening?​


Several interlinked factors are causing the Taycan to depreciate sharply. These include technical, economic, market, and brand/consumer perception issues:

FactorWhat It MeansHow It Affects Depreciation
Rapid Tech AdvancementsElectric vehicle tech (battery, charging speed, range) improves quickly. Newer Taycans / alternatives get better range, faster charging, updated firmware/software.Older models look less attractive. Buyers discount older cars heavily because “newer = substantially better”.
Oversupply (Especially Used & Lease Returns)Many Taycans are being leased or bought with incentives, and now they are coming back into the used car market in large numbers. Dealerships discount new stock as well.More supply + not enough demand = downward pressure on used prices.
High Price to Begin WithNew Taycans are expensive, especially in top trim levels. High option content and MSRP result in high base prices.When something is expensive, buyers expect cost savings buying used — so the gap between new and used shows larger percentage loss.
Battery / EV-Specific ConcernsBattery degradation, cost of replacement, range anxiety, charging infrastructure, recall / reliability issues.These concerns make used buyers more cautious, pushing down willingness to pay. Also warranty issues: older Taycans may have less battery warranty left.
Discounts and Incentives on New TaycansPorsche and dealers sometimes offer large incentives on new Taycans, especially to move older inventory or facelift models.This sets a high bar: if a new one is discounted a lot, used ones must be cheaper to compete, so used values drop.
Changing Consumer PreferencesSUVs are very popular. Sedans, even sporty ones, are less in demand than crossovers/ SUVs. Also, many EV buyers care more about very high range or fast charging networks. If a Taycan doesn’t “keep up”, it becomes less desirable.
Policy, Incentives & TaxationIncentives (tax breaks, subsidies) tend to favor new EVs. Used EVs often miss out on those benefits. When incentives change or are removed, new-car demand can drop, but also hurts used values.


What Makes It Worse for the Taycan​


Some specific Taycan issues amplify depreciation compared to other EVs or cars:


  • Lower range vs newer competitors: As newer EVs push further, earlier Taycans are less impressive on a per-charge range / charging speed basis. Buyers compare to Tesla, Lucid, etc.
  • High options cost but poor resale premium: Expensive optional extras don’t always translate into proportional resale value. Buyers may not pay for rare options out of pocket.
  • Recalls / reliability issues: Anything that lowers trust (battery recall, warranty issues) tends to hit resale values more in EVs. I saw that older Taycans have had some battery-related issues or worries about battery warranty expiry.

How Bad Is It?​


  • Some Taycans lose ~40-50% of their new price in just 2-4 years.
  • Top spec versions (Turbo, Turbo S) lose more in absolute dollars (because their starting price is high), so % depreciation can be brutal.
  • The depreciation is not uniform: base / 4S trims tend to hold up a little better (in % terms) than the Turbo-S models, simply because the entry level price is lower so the “loss” is numerically smaller. But even then, losses are steep.

What Might Help (Stabilize Values)​


  • Longer warranty / battery guarantees on used models could build buyer confidence.
  • Software updates / charging performance improvements for earlier models that bring them closer to newer standards help.
  • Better incentives / tax breaks for used EVs. If policy supports them, demand will rise.
  • Reduced new-vehicle discounts, so the spread between new and used isn’t so big.
  • More robust charging infrastructure and public perception of battery reliability.

Takeaway​


  • If you buy a new Taycan, expect that a large chunk of value will evaporate in the first few years due to all these factors.
  • If you buy used, you can get a lot of Porsche / EV performance for cheaper — but you’ll still need to account for battery life, warranty, and what newer cars offer.
  • The depreciation challenge for Porsche is not unique; it reflects broader EV market realities. But for such premium models, the fallout is more visible because the stakes (price, expectations) are higher.

 
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