Here’s a sharp review breakdown based on Yuri and Jakub’s take on the 2025 Lincoln Aviator Reserve from The Straight Pipes, plus some extra insights:

Would you like me to also show you how a fully-loaded 2025 Aviator Grand Touring (plug-in hybrid) compares? That model is even more interesting because of the electric driving range and potential tax credits!
2025 Lincoln Aviator Reserve — Quick Specs:
- Engine: 3.0L Twin-Turbo V6
- Power: 400 hp
- Torque: 415 lb-ft
- Transmission: 10-speed automatic
- Drive: AWD standard on Reserve
- Price (as tested): $96,150 CAD (about $70,000 USD)

What Yuri and Jakub Liked:
- Massive Power and Smoothness:
The twin-turbo V6 has real muscle and sounds good. It's noticeably quicker than most 3-row luxury SUVs without feeling heavy. - Extremely Comfortable Ride:
Especially with the optional air suspension — smooth and floaty, but not sloppy. Very Lincoln. - Luxurious Interior:
Great materials, stylish wood and leather combos, and lots of soft-touch surfaces. The new screen (13.2" center screen) looks way more modern than the previous model. - Sound System:
The optional Revel Ultima 3D system (28 speakers) absolutely rocks — one of the best in the class. - Cool Factor:
It's a lot more exclusive and different than another German SUV. It has some unique American flair.
What They Criticized:
- Price vs Value:
Nearly $100k CAD puts it dangerously close to better badges like the BMW X7 and Mercedes GLS — and those offer even more brand prestige, refinement, and tech. - Tech Still Slightly Behind Germans:
While the Aviator caught up with screens and safety features, the infotainment and drive assists aren’t as slick or bulletproof as BMW’s iDrive 8 or Mercedes MBUX. - Fuel Economy:
It’s thirsty, especially for city driving (expect ~15–16 L/100 km or ~15 mpg city). - Interior Space:
Third-row is tight compared to a real full-size SUV like the X7 or GLS.
So, Should You Take the Aviator Over X7, GLS, or XT6?
| Lincoln Aviator | BMW X7 | Mercedes GLS | Cadillac XT6 |
|---|---|---|---|---|
Power | Strongest (400 hp) | 375–523 hp options | 375–550 hp options | Weaker (310 hp max) |
Ride Comfort | Extremely comfy | Sportier | Balanced | Comfortable but cheaper |
Interior Luxury | High | Very high | Very high | Decent |
Tech | Good | Excellent | Excellent | Average |
Price (CAD) | ~$96k | ~$110k+ | ~$115k+ | ~$75k |
Brand Prestige | Medium | High | Very high | Low-Medium |
Fuel Economy | Poor | Okay | Poor | Better |
Final Verdict:
- Take the Aviator if you want: tons of power, real luxury feel, great comfort, and you don’t care much about brand snobbery.
- Go for the X7 or GLS if you care about the absolute best tech, the smoothest ride at ultra-high speeds, bigger third-row space, and badge status.
- Skip the XT6 unless you want a cheaper deal — it's not really in the same luxury league.
Would you like me to also show you how a fully-loaded 2025 Aviator Grand Touring (plug-in hybrid) compares? That model is even more interesting because of the electric driving range and potential tax credits!