Mercedes-Benz has unveiled its Vision V concept, a luxurious all-electric van that redefines the minivan segment. Debuting at the Auto Shanghai 2025 show, the Vision V showcases Mercedes' ambition to blend opulence with electric mobility.
The Vision V is designed as a "private lounge," featuring:
These features aim to provide an immersive and personalized travel experience, transforming the vehicle into a versatile space for entertainment or relaxation.
The Vision V is based on Mercedes-Benz's new Van Electric Architecture (VAN.EA), a modular electric platform set to underpin the next generation of the V-Class. Production is scheduled to begin in 2026, with facilities in both China and Vitoria, Spain. The Vitoria plant will produce the VLS model, focusing on passenger transport, while a cargo variant is planned for 2027 .
Mercedes-Benz aims to position the Vision V in the ultra-luxury segment, competing with models like the Lexus LM. The company sees significant potential in markets such as China, where demand for high-end, chauffeur-driven vehicles is growing. Despite recent declines in sales, Mercedes-Benz believes the Vision V can rejuvenate its presence in the luxury electric vehicle market .
A "Private Lounge" on Wheels
The Vision V is designed as a "private lounge," featuring:
- A retractable 65-inch 4K screen
- A 42-speaker Dolby Atmos sound system
- Convertible lounge chairs that can recline into beds
- A customizable ambient fragrance system
- An electrochromic glass partition for privacy
These features aim to provide an immersive and personalized travel experience, transforming the vehicle into a versatile space for entertainment or relaxation.
Built on the VAN.EA Platform
The Vision V is based on Mercedes-Benz's new Van Electric Architecture (VAN.EA), a modular electric platform set to underpin the next generation of the V-Class. Production is scheduled to begin in 2026, with facilities in both China and Vitoria, Spain. The Vitoria plant will produce the VLS model, focusing on passenger transport, while a cargo variant is planned for 2027 .
Targeting the Luxury Market
Mercedes-Benz aims to position the Vision V in the ultra-luxury segment, competing with models like the Lexus LM. The company sees significant potential in markets such as China, where demand for high-end, chauffeur-driven vehicles is growing. Despite recent declines in sales, Mercedes-Benz believes the Vision V can rejuvenate its presence in the luxury electric vehicle market .